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Kasey is a relatable resource for her peers, who have rapidly become “The Foodie Generation”. She is that person taking pictures of her food and uploading them to Instagram, pinning hundreds of recipes she probably won’t make on Pinterest and trying to figure out life while balancing work, bills, budgets and a husband who is a VERY picky eater. She is 100% relatable to the influential 18-34 female demographic that make up her audience.
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